Simon is responsible for Information Security Assurance, Ethical Hacking and Security Awareness at Sainsburys.. Simon’s passion for security awareness has grown since being set the challenge 5 years ago by his CIO to ‘make cyber sexy’. In that time he has transformed information security awareness from a compliance focused, annual CBT training exercise to a fun and engaging program, being continually delivered all year. Simon is most proud of developing and delivering a suite of live hacking demos, including phishing attacks with metasploit, WiFi hacks with a Pineapple, and even hacking an internet connected child’s doll called Cayla. These demonstrations help bring the cyber threat to life for people and have been a huge success in helping change behaviours and shape culture. Simon is actively involved with many community and industry forums, learning from peers and helping to shape the future of security awareness across multiple industries. Follow Simon’s blog –