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Yiru Zhong is lead analyst for IoT & Enterprise at GSMA Intelligence, the research unit within the GSMA that houses its extensive database of mobile operator statistics, forecasts and industry reports. She writes about IoT technology but also focuses on cybersecurity & privacy issues and industry applications. She is very interested in the social impact of IoT and is watching for a change maker that allows every user to intuitively trade their privacy thresholds for individualised benefit.