Chris Bryan is Consulting Director with IDC’s European Software Group. Based in London, Chris works with IDC’s clients to understand and define their specific requirements and tailor custom solutions that support their business needs. This includes market evaluation and insight to support strategic planning, content marketing support, and sales enablement.

Chris has consulted on behalf of numerous global and regional clients across EMEA and has considerable experience in developing and leading custom projects that support planning, measurement, and go-to-market activities for both vendors and end-user organizations. He has an extensive background of vendor selection projects.

Chris drives a number of practices within IDC including Blockchain, Cybersecurity, Analytics, and AI. Outside of Blockchain projects, Chris is an accomplished musician playing whistle, recorder, and keyboards.